Partnering Institutions

Deep Dive Surveys

Data Points Analysed
The National Clearing Survey is the biggest of its kind, representative and independent. Partnering with 1 in 5 Russell Group universities, 1 in 4 post-92 HEI’s plus specialists institutions.

The 2017 National Clearing Survey analysed over 250,000 data points and conducted deep dive surveys with 3,000 students. Now in its third year, the results have been benchmarked against the findings from 2016, to identify evolving trends and behaviours.

- Our Data selection criteria -

Selection Criteria Students who applied through Clearing to start University for the 2017/2018 academic year.
Data Selection The data was collected via an online surveys.
Data Sharing Each institution which took part has access to the anonymised raw data completed by their students. The benchmarking report includes data from all institutions taking part, but does not include any data which names an individual institution or individual student.

- The Process -

The Insights Division at Natives created a personalised survey, landing page and terms and condition for each Higher Education Institution that took part.

Each participating institution was required to send the landing page (which included a link to the survey) to all students who applied to them in Clearing to start the academic year of 2017/2018.

The results have been analysed by the Insights Division at Natives and benchmarked against the National Clearing Survey 2016. This has allowed us to identify and present developing trends, make further recommendations and present the most insightful National Clearing Survey ever.

The National Clearing Survey ran from the 18th August 2017 and closed at midday on the 19th October 2017. 31 Higher Education Institutions participated and respondents enrolled at 84 different Higher Education Institutions, giving a truly national picture.

- Why did we create the National Clearing Survey -

The National Clearing Survey was launched to better understand the journey that students take through the Clearing process. The survey is a major national initiative and is the only one of its kind that analyses the Clearing journey from the point of view of the student.

The National Clearing Survey enables decision makers, marketers, admissions advisers and senior leaders from the Higher Education sector to gauge a more detailed understanding of students’ actions prior to, during and post-A-Level Results Day. The report looks at students’ main influences and motivations when choosing a course, their journey through Clearing and their motivators when selecting a place.

This report offers insights, defines target audiences and behavioural trends, and presents a timeline with key dates, so that you are equipped with the information you need to target your prospective students through the right channels, at the right time and with the right message. It allows you to move beyond assumptions about Clearing and focus on data-driven insights, to help with long term planning and equip you to make marketing decisions based on data.