After analysing the Mind Changer and the Direct Applicant, we thought it was time to look at the Adjustment Student in more detail too. You can find a full breakdown of the different Clearing profiles here.
Who is the Adjustment Student?
The National Clearing Survey revealed that 41% of Adjustment Students applied to Russell Group Universities. As this group have achieved higher grades than predicted, it’s likely that they will be looking at higher ranked universities during Clearing. It’s because of this that the Adjustment Student values the importance of course rankings – more so than course subject.
Adjustment Students rated their Clearing call handler’s knowledge lower than any other demographic. This indicates that University call handlers might not be appropriately equipped to deal with the particular requirements from Adjustment Students. Ensure your call handlers, and anyone else dealing with Clearing students, are aware of the specific criteria surrounding this demographic. This group have over-achieved on their grades and need to be made aware of the options available to them.
Adjustment Students are relatively focused during Clearing; engaging with fewer institutions and likely to enrol at the first institution they contact. This suggests that the group have a firm idea about which University they want to enrol at. Therefore, your Institution needs to be doing all it can to make sure it’s at the forefront of the student’s mind.Brand awareness campaigns are essential in overcoming this obstacle. These need to run throughout the year, providing prospective students with inspiration and guidance. Snapchat, Facebook and YouTube are the top social media platforms used by this group, so make sure you incorporate these when reaching out to students. Contact our team of digital experts to start planning for Clearing 2017.
Download the National Clearing Survey for further information.